One man’s trash is another man’s treasure, or so the saying goes. We couldn’t agree more – it’s one of the reasons we’ve always sought to reduce waste in our supply chain by upcycling botanical by-products wherever possible. Take cranberry seed oil, a hero hydrator across our Superskin™ range. When juice companies have finished making their refreshing drinks, the waste pulp that remains is literally packed with goodness. They can’t use cranberry seeds, but we can use their precious, fatty acid-rich oil in our nourishing Superskin™ formulas. Upcycling isn’t just something we prioritise in our ingredients either. As we start to enter the holiday season and presents pile up thick and fast, we’ve thoughtfully designed the packaging of our Christmas gifts to be reused, so you can give them a second life once the festive dust has settled. Impressed?