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Liz Earle UK

With stunning landscapes and varied wildlife, we’ve always been inspired by our beautiful Isle of Wight home. So, when we moved into our current island HQ, not only was it important to minimise our environmental impact, but also actively improve and support the land we love so much.

We were incredibly excited to take our responsibility to look after our planet further by partnering with WWF to work together to protect the UK’s natural habitats and help restore UK biodiversity. Since launching the partnership, we raised awareness on the importance of protecting seagrass and hosted planting days with the Project Seagrass team. Our support through fundraising and donations contributed to helping WWF-UK and Project Seagrass continue important project work.  

In Spring 2024, Project Seagrass will be planting 130,000 seagrass (Zostera marina) seeds as well as seagrass plants in two locations on the Isle of Wight as part of the projects active restoration plan.

 

Liz Earle x WWF logo

Seagrass

Seagrass meadows are rapidly declining ecosystems with around one third of their known area thought to have been lost around the world in just the last century, which in turn has a major biodiversity impact on our coastal ecosystems. Seagrass meadows were once common around the UK coast, but up to 90% have been lost due to factors like poor water quality, coastal development, direct physical impact, and the worsening impacts of climate change. That’s where we come in...

We are working with WWF-UK and its partners to restore and protect seagrass meadows along the Isle of Wight coastline and across the Solent. Even though seagrass  only covers less than 1% of the seafloor, it absorbs up to 18% of the ocean’s carbon each year, making it an incredible tool in the fight against climate change.

In June 2023 Project Seagrass collected a total of 200,000 seeds from a local Isle of Wight seagrass donor meadow at Osborne Bay which launches a critical in-field study of seagrass planting methods, trialling 6 unique techniques in three locations around The Solent and Isle of Wight.

In addition, the Seagrass Ocean Rescue project has inspired and engaged over 1,000 students across the Isle of Wight through delivering inspirational seagrass education sessions to children and young people with ongoing outreach activities planned for the coming years.

In 2010 we purchased two hectares of what was overgrown wasteland. Now, thanks to the careful planning and management of our dedicated Green Team, the land has been developed into thriving woodland, providing habitats for rare animals such as the red squirrel, as well as dormice, hedgehogs, bats and more.

Over the years we’ve seen more and more of the red squirrel – a testament to nature’s ability to bounce back when given the chance, and a reminder of how small actions can champion big change.

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