Our Sustainable Beauty Journey | Liz Earle Beauty Co.

LIZ EARLE model applying moisturiser in front of a blue background — OUR STORY, OUR SKINCARE, OUR SCIENCE
OUR STORY, OUR SKINCARE, OUR SCIENCE

Explore the story behind Liz Earle Beauty Co. – from our botanical roots and award-winning products to science-led, cruelty-free skincare made with every skin type in mind.Explore the story behind Liz Earle Beauty Co. – from our botanical roots and award-winning products to science-led, cruelty-free skincare made with every skin type in mind.

light blue background with a dotted wave shape in the corners — THE BEGINNING OF SOMETHING BRILLIANTTHE BEGINNING OF SOMETHING BRILLIANT

Our story began in 1995, when author and botanical beauty authority Liz Earle joined forces with skincare industry expert Kim Buckland. United in their quest to find beauty that would suit their different skin types, they launched Liz Earle Beauty Co. with a clear philosophy:

Our story began in 1995, when author and botanical beauty authority Liz Earle joined forces with skincare industry expert Kim Buckland. United in their quest to find beauty that would suit their different skin types, they launched Liz Earle Beauty Co. with a clear philosophy:

"TO COMBINE THE POWER OF NATURALLY ACTIVE INGREDIENTS WITH CUTTING-EDGE SCIENCE TO INSPIRE CONFIDENCE AND REVEAL YOUR MOST RADIANT SELF.""TO COMBINE THE POWER OF NATURALLY ACTIVE INGREDIENTS WITH CUTTING-EDGE SCIENCE TO INSPIRE CONFIDENCE AND REVEAL YOUR MOST RADIANT SELF."

Through Liz and Kim have since moved from the brand, we continue to honour and uphold the principles they set out from day one. Through Liz and Kim have since moved from the brand, we continue to honour and uphold the principles they set out from day one.

REVOLUTIONARY THEN, ICONIC NOW

Our journey started with Cleanse & Polish™ Hot Cloth Cleanser. When it launched in 1995, this two-phase formula was unlike anything the industry had ever seen before – and it quickly became a British beauty icon.Our journey started with Cleanse & Polish™ Hot Cloth Cleanser. When it launched in 1995, this two-phase formula was unlike anything the industry had ever seen before – and it quickly became a British beauty icon.

Fast-forward 30 years, our Cleanse & Polish™ Hot Cloth Cleanser has won over 150 awards ( and counting ) and earnt thousands of glowing reviews. Powered by a bio-enhanced formula and backed by scientifically proven results, it remains a trusted ritual for all ages and skin types – affordable luxury that really does deliver on its promise!Fast-forward 30 years, our Cleanse & Polish™ Hot Cloth Cleanser has won over 150 awards ( and counting ) and earnt thousands of glowing reviews. Powered by a bio-enhanced formula and backed by scientifically proven results, it remains a trusted ritual for all ages and skin types – affordable luxury that really does deliver on its promise!

Liz Earle cleansers in front of a grey background — INSPIRED BY OUR ISLAND HOMEINSPIRED BY OUR ISLAND HOME

Nature continues to be our greatest inspiration, especially the Isle of Wight, our home off the south coast of the UK. With its diverse flora, stunning landscapes and holistic lifestyle, the island continues to influence every part of our brand – including the coastal colours of our packaging.Nature continues to be our greatest inspiration, especially the Isle of Wight, our home off the south coast of the UK. With its diverse flora, stunning landscapes and holistic lifestyle, the island continues to influence every part of our brand – including the coastal colours of our packaging.

THE MIRACLE OF NATURE, ENHANCED BY SCIENCETHE MIRACLE OF NATURE, ENHANCED BY SCIENCE

We believe skincare should be as effective as it is kind. That’s why we source our botanicals with integrity – nurturing close relationships with growers and farmers to improve sustainability, fair working conditions and full traceability.We believe skincare should be as effective as it is kind. That’s why we source our botanicals with integrity – nurturing close relationships with growers and farmers to improve sustainability, fair working conditions and full traceability.

As a proud certified B Corp, we’re committed to balancing purpose and profit, putting people and the planet at the heart of every decision.As a proud certified B Corp, we’re committed to balancing purpose and profit, putting people and the planet at the heart of every decision.

This philosophy is at the heart of our bio-fusion formulas – where nature-inspired ingredients are enhanced by bold scientific innovation. Developed and tested by our in-house experts, each of our skincare formulas is dermatologically proven to work in harmony with your skin’s natural balance, delivering gentle, visible results for all skin types, tones and life stages.This philosophy is at the heart of our bio-fusion formulas – where nature-inspired ingredients are enhanced by bold scientific innovation. Developed and tested by our in-house experts, each of our skincare formulas is dermatologically proven to work in harmony with your skin’s natural balance, delivering gentle, visible results for all skin types, tones and life stages.

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CRUELTY-FREE COMMITMENTCRUELTY-FREE COMMITMENT

We’ve always believed all products should be cruelty free. That’s why we’re proud to be Leaping Bunny approved – the globally recognised gold standard in cruelty-free certification. This means we never test on animals, and we rigorously monitor our entire supply chain to ensure full compliance. Our supplier monitoring system is also independently audited.We’ve always believed all products should be cruelty free. That’s why we’re proud to be Leaping Bunny approved – the globally recognised gold standard in cruelty-free certification. This means we never test on animals, and we rigorously monitor our entire supply chain to ensure full compliance. Our supplier monitoring system is also
independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org. For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org.

Liz Earle shop assistant helping apply our products to a customer in a shop

SERVICE THAT CARES

From day one, outstanding customer care has been one of our founding principles at Liz Earle Beauty Co. Wherever and however you shop with us, you’ll always be met with warmth, honesty and expert guidance – because your experience matters just as much as your skincare results.SERVICE THAT CARES

From day one, outstanding customer care has been one of our founding principles at Liz Earle Beauty Co. Wherever and however you shop with us, you’ll always be met with warmth, honesty and expert guidance – because your experience matters just as much as your skincare results.

THE NEXT CHAPTER

Since 2015, Liz Earle Beauty Co. has been a part of The Boots Group – a global partnership that allows us to share our skincare philosophy with more people around the world – without ever losing sight of our roots.

As we evolve, we’re committed to greater inclusivity and ongoing sustainability progress – while continuing to develop science-led skincare that stays true to our founding promise: real results, rooted in plant alchemy.

THE NEXT CHAPTER

Since 2015, Liz Earle Beauty Co. has been a part of The Boots Group – a global partnership that allows us to share our skincare philosophy with more people around the world – without ever losing sight of our roots.

As we evolve, we’re committed to greater inclusivity and ongoing sustainability progress – while continuing to develop science-led skincare that stays true to our founding promise: real results, rooted in plant alchemy.