Over the past year, we’ve been on a journey to becoming a more diverse and inclusive brand. This is a journey with no end date, and we’re still in the early stages, but we wanted to let you know what’s been going on behind the scenes since we last updated you.
In June 2020, we pledged to ensure our product range is inclusive of everyone, and with this we also promised to educate ourselves on the needs of the Black community, through user panels and testing. We pledged to review our recruitment strategy, to ensure we employ a workforce which is diverse. We pledged to build more meaningful relationships with Black creators in the media, promising to lift these voices up within our community. Finally, we pledged to ensure the voices of our Black employees are heard through continuous, open communication across our business at all levels.
Since this pledge, we’ve been working tirelessly to improve, and we can’t thank you enough for the advice and comments you shared with us. These were invaluable and helped us understand where we needed to do better.
Our Product team have begun reanalysing our core range of 19 products with customers across different skin tones to achieve the ‘suitable for all skin tones’ claim. Alongside this, we’re ensuring all user trials for our new product releases will feature customers from all skin tones, with the claim to be ‘suitable for all skin tones’ across all our products.
Our Content team have gone through an extensive audit to assess how diversely we show up as a brand. They’ve developed new targets to ensure we reflect the races of you, our customers, in our content, from the posts you see on Instagram through to our visual merchandising in our stores.
Our PR team have committed to at least 50% of the influencers we work with being from a Black, Asian or other ethnic minority background, and we’ve added more media titles aimed at the Black community to our outreach list.
Our Recruitment team have moved our retail recruitment to the system all No7 Beauty Company brands use, which is a CV-less online application. This form asks potential candidates to answer a few questions about different scenarios they might face on the job, instead of uploading a CV. Our head office recruitment is also working toward becoming more inclusive, with diverse hiring panels and using software to identify and remove any bias in our job adverts.
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