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About us

Who we are

Who we are

Our story begins in 1995 when co-founders Liz Earle, an author and botanical beauty authority, and Kim Buckland, a skincare industry expert, united in their quest to find beauty that would suit their different skin types. Frustrated with the skincare available, they decided to create their own. While Liz and Kim are no longer part of Liz Earle Beauty Co., we continue to uphold the principles they set out from day one.

Cleanse & Polish™

A star is born

One of the first products created, and now a bona fide skincare icon and winner of over 130 awards in the UK – Cleanse & Polish™ Hot Cloth Cleanser was our real eureka moment. One of the first two-phase cleansers of its kind and unlike anything that the industry had ever seen before, this revolutionary product continues to deliver great results for all ages and skin types.


Inspired by nature

We have always believed in the potent power of naturally active ingredients and were among the first to make sourcing botanicals for their unique efficacy a priority. We are committed to building relationships with our growers and farmers, not only to ensure the quality of our precious ingredients, but also to monitor our impact on the environment, the community and fair working conditions.

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Taking responsibility

We’re passionate about responsible sourcing. Our formulation and sourcing experts balance factors such as performance, sustainability and continuity of supply to determine the best source for us to use. We recognise our environmental impact and strive to reduce this wherever possible, considering everything from our packaging to the impact of our island HQ.

No animal testing

Liz Earle Beauty Co. believes that beauty and household products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit
At your service

At your service

One of our founding principles was to provide outstanding service and the highest level of care – bringing you honesty, integrity and expertise, always. However you shop with us, we can guarantee a warm welcome awaits.

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And the story continues

After growing Liz Earle Beauty Co. into the brand you know and love, Liz and Kim left the business when the company was sold to Avon in 2010. Since 2015, we have been owned by Walgreens Boots Alliance. With their full support of our founding philosophy and responsible practices, we are now able to share radiant results and skin confidence with more women across the globe than ever before.

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Join our community

Looking for a regular helping of all things Liz Earle Beauty Co.? Sign up today to keep your inbox as naturally active as our ingredients. We'll be sending you all the latest on our range, from new launches to expert advice on selecting the skincare that's right for you, not to mention wellness content and offers right at your fingertips. Just click the link below to join – and welcome to the family!

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