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Niacinamide: The skincare hero for a glowing, even-toned look

Posted by Liz Earle Beauty Co.

July 2, 2025

2 min read

Adored by skincare enthusiasts everywhere, niacinamide is a superstar ingredient for a reason. A form of vitamin B3, niacinamide boasts a plethora of benefits – whatever your skincare concerns, niacinamide can most likely help.

Read on to learn more, including niacinamide serum benefits and why you should incorporate the new Liz Earle Restore & Glow™ Instant Radiance Serum into your daily routine.



What is niacinamide?

Think meat, fish, eggs and certain vegetables like avocados. This vitamin helps our body release energy from food, while keeping the nervous system and skin healthy.

Alongside these health benefits, niacinamide is also great multi-tasker when it comes to skincare.


What are the benefits of niacinamide?

So, what does niacinamide do?

This powerhouse product has an abundance of skincare benefits, from helping to smoothe texture to boosting radiance. Read on to discover our favourite niacinamide benefits.

Evens and brightens the look of skin tone: Alongside niacinamide can help even the appearance of skin tone by reducing the look of dark spots and unwanted discolouration. Over time, skin looks brighter.

Liz Earle Beauty Co. serum with niacinamide

Complement your skincare routine with the new Restore & Glow™ Instant Radiance Serum, using a powerful blend of ingredients to illuminate your skin in just seven days.*

Niacinamide and acerola cherry, naturally rich in vitamin C, marry together to help revive, brighten and even the look of skin tone. Meanwhile, prickly pear extract, a naturally-derived exfoliant, delivers hydration and radiance results similar to glycolic acid – the perfect solution for your routine.

The results can’t be ignored; when applied the serum instantly boosts skin’s luminosity .** If you’re looking to add niacinamide to your routine, the Restore & Glow™ Instant Radiance Serum is a perfect place to start.


Creating your niacinamide-enriched skincare routine

Make the most out of the multi-tasking hero with our niacinamide skincare routine tips.

Thanks to its amalgamation of benefits, niacinamide appears in a wealth of skincare products. Depending on what product it appears in, it can be applied in various parts of your routine.

As a rule of thumb, use:

  • Niacinamide serum before moisturiser (and SPF if it’s daytime), after toner and cleanser
  • Niacinamide moisturiser after serum

Not sure the best order to apply your skincare routine? Find out more with our detailed guide, plus our Liz Earle Beauty recommendations for each step.

Our recommendation? For a radiance boost, combine Restore & Glow™ Instant Radiance Serum with the rest of the Liz Earle Glow Range.

Restore & Glow Instant Radiance Serum 30ml pump on a peach background Liz Earle Beauty Co. Glow Range on a peach background

Conclusion: Radiance, unlocked

Niacinamide is worshipped by skincare lovers, and it’s easy to see why. From enhancing radiance to evening the look of skin tone , there are countless benefits to adding niacinamide into your routine.

Now that you’ve learned all about niacinamide and its benefits, introduce the star ingredient to your routine using Restore & Glow™ Instant Radiance Serum. Looking for an extra dose of radiance? Make sure to explore the rest of the Liz Earle Glow Range to unveil your skin’s natural luminosity.


Frequently asked questions

What skin types can use niacinamide?

Most skin types can use niacinamide. If you’re unsure, it’s always best to do a patch test.


Is niacinamide safe for sensitive skin?

Everyone tolerates skincare ingredients differently, so if you’re unsure, do a patch test beforehand.


Can niacinamide be used with vitamin C?

Niacinamide and vitamin C can be used together – in fact, for radiance, it’s encouraged. Restore & Glow™ Instant Radiance Serum uses niacinamide and vitamin C rich acerola cherry to help deliver more radiant skin.


How long does it take to see results from niacinamide?

While it can take up to four to six weeks to see the full benefits of niacinamide, you can enjoy instant luminosity using Restore & Glow™ Instant Radiance Serum,** plus a more radiant-looking complexion within seven days.*

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