Liz Earle UK
WE ARE EFFECTIVE BY NATURE
For over 25 years, caring for your skin by harnessing the highest quality Naturally Active Ingredients has been, and always will be, our top priority. By combining the power of botanicals with the scientific know-how of our in-house experts, we create gentle yet effective skincare that delivers proven, visible results for all ages and skin types, while also helping boost your wellbeing and confidence. Our first product and hero, Cleanse & Polish™, has been presented with over 130 awards (and counting) since its launch in 1995, backed up by countless glowing reviews and word of mouth recommendations. It’s this trust and love of our botanical formulas that have taken us from a single store on the Isle of Wight to where we are today.
WE’RE A SUSTAINABILITY PARTNER OF THE GLOBAL SHEA ALLIANCE
We love to harness the nourishing properties of shea in our products, so it’s important we source it responsibly. The GSA’s mission is to drive a sustainable shea industry worldwide that supports and improves the livelihoods of rural African women and their communities. We’ve worked with GSA to help set up a cooperative of 800 shea pickers in the North Gonja District, Ghana. Through this, women are enabled to work more efficiently and generate more income through Business Development and Health & Safety training.
WE ARE ETHICAL ON OUR SOURCING JOURNEY
On our journey to care for your skin, it’s important that we also care for others we meet along the way. Since the beginning we have endeavoured to consciously source our botanical ingredients in ethical, sustainable ways; building relationships with our farmers and growers to improve traceability, ensure production is 100% cruelty free and monitor our impact on the environment, the community and fair working conditions. As a brand that never settles, we know there’s still much progress to be made, but we’re also really proud of how far we’ve come and excited to see our future plans come to life.
WE ARE KIND FOR ALL SKIN TYPES AND TONES
Here at Liz Earle Beauty, we believe you should never have to compromise between product efficacy and caring your skin. For over 25 years, our team has combined scientific expertise with some of nature’s most powerful active botanicals to create potent skincare rituals that work in harmony with your skin’s natural balance. Each of our skincare formulas has been dermatologically tested and proven to be both gentle and effective for all skin types and tones, so everybody (and every skin) can enjoy visible results.
OUR COMMITMENT TO CRUELTY FREE
Liz Earle Beauty Co. believes that beauty and household products should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.
All of our own brand cosmetic and personal care, and household products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
DIVERSITY, EQUITY & INCLUSION
Since June 2020, we’ve been on a journey to becoming a more diverse and inclusive brand. This is a journey with no end date, and we’re still in the early stages, but we have been working hard to make our pledges happen. To learn more about our progress so far, please click below.
