Liz Earle UK
For many of us the true indicator of good skin is confidence without makeup. From the freedom to go to the shops without a full-face to the liberation of a foundation-free Zoom meeting, showing up exactly as you are can be empowering. Makeup itself is not an indicator of low confidence, and its artistic and expressive abilities are in themselves mood boosters, but natural skin confidence means we can make the choice for ourselves.
Choosing to go without makeup isn’t only about confidence it’s also about representation. In a world shaped by filters, edits and often curated ‘perfect skin’, feeling comfortable showing real skin is hugely empowering. Normalising real skin helps close the gap between how skin looks IRL and how we’ve been previously conditioned to expect it to look, reinforcing that confidence can be rooted in reality, not comparison.
- Three quarters (74%) said they feel confident leaving the house without makeup, with only a quarter (26%) saying they don’t
- Of the positive responses, 38% said they feel ‘very confident’ leaving the house bare-faced.
- Nearly two thirds of women reported (65%) that their skin impacts everyday confidence; with a quarter (24%) further saying it impacts them a great deal
- 31% of our respondents the appearance of their skin does not impact their confidence.
