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Superskin™ Advanced Firming Serum-in-Moisturiser SPF 20 50ml

The word 'new' in a white circle

The word 'bio firm technology' in a white circle

Scientifically proven to boost skin’s elasticity and firmness in 2 weeks whilst helping protect skin from UV and future visible signs of sun damage.

Skin type
All skin types including sensitive
Benefits
Skin feels firmer and rejuvenated, reduces the appearance of deep lines and wrinkles in just four weeks.
Key botanicals
Acacia Tree Extract, Rosehip Oil, Pomegranate Extract.
£51.00
£1,020.00 per 1L
In Stock
Superskin™ Advanced Firming Serum-in-Moisturiser SPF 20 50ml
£51.00
£1,020.00 per 1L

About this moisturiser

Instantly plump your skin with moisture, and help regain the look of youthful volume with Superskin™ Advanced Firming Serum-in-Moisturiser SPF 20.

Our luxurious formula combines a serum with a moisturiser, plus SPF 20 for added UV protection.

Skin feels firmer and rejuvenated with the appearance of deep lines and wrinkles reduced after just four weeks.

Powered by acacia tree extract, a plant-based alternative to collagen, combined with rosehip oil, to boost the appearance of collagen-depleted skin to feel elastic, with the appearance of facial contours more defined.

• 96% agree skin feels moisturised [instantly]*
• 91% agree skin feels deeply nourished [after 1 week]*
• 83% agree skin looks more luminous [after 1 week]*
• 78% agree skin feels firmer [after 2 weeks]*
• 76% agree skin feels more elastic [after 2 weeks]*
• 75% agree skin feels tighter [after 2 weeks]

Why you will love this

  • Scientifically proven to boost skin’s elasticity and firmness
  • Visibly plumps your skin
  • Provides deep, scientifically proven moisture boost with broad spectrum UVA and UVB protection
  • Cruelty free and certified under the Leaping Bunny Program
  • For all skin types, including sensitive
*Consumer study on 117 women.

Aqua (Water), Caprylic/Capric Triglyceride, Octocrylene, Butyl Methoxydibenzoylmethane, Ethylhexyl Salicylate, Glycerin, Phenylbenzimidazole Sulfonic Acid, Propanediol, C20-22 Alkyl Phosphate, C20-22 Alcohols, Cetearyl Alcohol, Hydrogenated Vegetable Oil, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Oryza Sativa (Rice) Bran Wax, Rosa Rubiginosa Seed Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Sodium Stearoyl Glutamate, Phenoxyethanol, Hydroxyacetophenone, Sodium Hydroxide, Xanthan Gum, Punica Granatum Peel Extract, Parfum (Fragrance), Sorbitan Isostearate, Linum Usitatissimum (Linseed) Seed Extract, Trisodium Ethylenediamine Disuccinate, Acacia Senegal Gum, Helianthus Annuus (Sunflower) Seed Oil, Linalool, Glyceryl Caprylate, p-Anisic Acid, Citric Acid, Sodium Benzoate, Geraniol, Limonene, Potassium Sorbate, Beta-Carotene, Daucus Carota Sativa (Carrot) Root Extract, Daucus Carota Sativa (Carrot) Seed Oil, Tocopherol.
Rated 2 out of 5 by from Not for me I purchased 3 items and all had to be returned. I found the smell off putting and the superskin day cream just didnt absorb into my skin, during the day it felt like i had gritty bits on my face. I was disappointed as had high hopes for these products as were recommened by a friend who loves them. Guess just dont suit everyone so was very happy a refund was offered, such good customer service.
Date published: 2026-07-07
Rated 5 out of 5 by from Lovely hydrating cream I like this cream, I find it hydrating and lovely to use, I love the smell and a little goes a long way.
Date published: 2026-07-04
Rated 5 out of 5 by from Lovely moisturiser I have been using this product and the night cream for two weeks. My order was dispatched and delivered very promptly. I am very happy that it has SPF and with the absorption and feel on the skin. It is too soon to comment on whether my skin appears any firmer but it has a healthy glow. It was also nice to receive some travel size samples with my order!
Date published: 2026-06-28
Rated 5 out of 5 by from Feels so lovely when on your skin, so light. I was brought this as a Christmas present such a lovely surprise and so good. This was my first purchase of it.
Date published: 2026-06-22
Rated 5 out of 5 by from Super advanced skin creams I bought these products from Liz Earle online. From day 2 I noticed a difference in my skin. I’m so happy with these products. I can’t recommend them highly enough
Date published: 2026-06-21
Rated 4 out of 5 by from Great Product When I bought this my skin looked grey and dull and after three weeks of use it's back to its bright and clear skin I'm very pleased with this product and will continue to use it
Date published: 2026-06-17
Rated 3 out of 5 by from Eye irritation I like the cream but it keeps affecting /irritating my eyes, so I will stop using.
Date published: 2026-06-17
Rated 5 out of 5 by from Beautiful face cream Skin feels much less dry, much softer too, smells gorgeous. Soaks into skin and you dont need to use too much. Happy about the spf, as my foundation doesn't have one. Skin looks generally much brighter.
Date published: 2026-06-10
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Just gone to buy what I've used for a long time & love (your Environmental Defence Cream SPF 25). It's cheaper & a higher SPF than this, a great size for travel, replaces foundation & doesn't irritate my sensitive skin. Why has it been discontinued? :-(

Asked by: LoverofyourEDCSPF25cream
Hi, thank you for your question. Regrettably, I can confirm that our Environmental Defence Cream Mineral SPF 25 has been discontinued. This is never a decision we make lightly, but occasionally sometimes products are not as popular as we had hoped they would be. At this time, we don’t have a direct replacement available. We sincerely apologise for any disappointment this may cause. - The Customer Care Centre Team.
Answered by: LizEarleBeautyCo
Date published: 2026-05-31

Used as a day to day moisturiser, SPF20 does not offer good UVA/UVB protection for the UK summer. Again why a low SPF ? Does LE have plans for a higher SPF from 30 ?

Asked by: Keepsmiling123
For me SPF20 is just right because my foundation also has an SPF. For the days you don't wear foundation I believe it's better than none at all and if your sun bathing then I would use a SPF50.
Answered by: Crisps
Date published: 2026-05-31

Unfortunately I wouldn’t purchase this due to only being factor 20. Why so low?

Asked by: Keepsmiling123
Hi, thanks for getting in touch. We have included SPF20 in this product; however, Superskin Advanced Firming Serum-in-Moisturiser SPF20 is not intended for sunbathing. This product contains a blend of botanicals that will help leave skin looking firmer, plumper and moisturised. The added SPF will help protect skin from incidental UV rays and future signs of visible sun damage. This is suitable for normal, low-level daily sun exposure; however, this should not be used as your primary SPF, which will be required if exposed to the sun for long periods and should be reapplied throughout the day. We hope this information helps - The Customer Care Centre Team
Answered by: LizEarleBeautyCo
Date published: 2026-05-31

Hi, do I need to buy the separate serum if I’m using the advanced firming serum-in-moisturiser? Thanks. 

Asked by: SuzyS
Thank you for your question. Our Superskin Advanced Firming Serum-in-Moisturiser is designed to give the benefits and feel of using a serum and a moisturiser in one step. Therefore, a separate serum is not required to see results. However, if you choose to use one of our serums alongside it, your skin can benefit from an extra boost of targeted, naturally active ingredients that address specific concerns. It really comes down to your skin’s needs and personal routine preference. If you would like bespoke skincare advice or serum recommendations, please contact us on 01983 813913 — our friendly team will be happy to help. Our lines are open Monday - Friday, 9am - 5pm, excluding Bank Holidays. - The Liz Earle Customer Care Centre Team
Answered by: LizEarleBeautyCo
Date published: 2026-05-31

Is Octocrylene used as a sunscreen in this product, if so, it’s not good for sensitive skin and has caused me many flare ups with no7 products.

Asked by: Dxy42
Hi, thanks for getting in touch. We can confirm that all our formulations are made as mild and gentle as possible, and all products are assessed and approved by independent safety experts prior to placing them on the market. However, we are aware that any individual can react to even the most natural of ingredients in the same way as we all can to certain foodstuffs. As everyone’s skin is so very different, what can be suitable for one person may not be suitable for another, so we would recommend carrying out a patch test, when using any product for the first time. We also have a generous 60 day returns policy, should you find any products unsuitable, they can be returned to us for a full refund. We can confirm that our Superskin Advanced Firming Serum-in-Moisturiser SPF20 does contain Octocrylene. We chose a Chemical SPF to follow our commitments to become a more inclusive brand, as a chemical SPF will not leave a white cast on deeper skin tones. We hope this information helps however, should you require any further assistance, we would ask you to kindly contact our Customer Care Team by calling 01983 813913 or, by emailing natuarallyactive@lizearle.com - The Customer Care Centre Team
Answered by: LizEarleBeautyCo
Date published: 2026-05-31

Does the Superskin Advanced range smell the same as the normal Superskin products? I hate the smell of the Superskin range so I’m not sure if I’d like this Advanced range. I’ve been using your normal range products for over 20 years.

Asked by: Shaz101
Hi, thanks for getting in touch. We can confirm that both our Superskin Advanced Lift & Define Serum and Superskin Advanced Firming Serum-in-Moisturiser SPF20, are both fragranced with Neroli, which is widely used as the fragrnace in our Superskin range. We are sorry to hear that this fragrance is not to your taste and will share your valued feedback with our Formulations team. We hope this helps - The Customer Care Centre Team
Answered by: LizEarleBeautyCo
Date published: 2026-05-31

When will this product be available to buy please 

Asked by: Smart
Thank you so much for your interest in our Superskin Advanced Firming Serum-in-Moisturiser SPF 20 — we’re delighted to hear you’re excited about this new launch. While we’re not able to share an official launch date just yet, we can tease that it’s coming very soon. As a little insider tip, customers signed up to our Beauty Rewards Scheme will receive early access ahead of the official launch, so we’d recommend keeping an eye on your emails and your Beauty Rewards dashboard via your online account. We can’t wait to share more — stay tuned. In the meantime, if you’d like to learn more about the ingredients, benefits, or anything Superskin Advanced, our friendly Customer Care team would be happy to help. You can reach us by phone on 01983 813913, by email at naturallyactive@lizearle.com , or via direct social media. — The Liz Earle Customer Care Centre Team
Answered by: LizEarleBeautyCo
Date published: 2026-05-31
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