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Superskin™ Advanced Firming Serum-in-Moisturiser SPF 20 50ml

The word 'bio firm technology' in a white circle

Scientifically proven to boost skin’s elasticity and firmness in 2 weeks whilst helping protect skin from UV and future visible signs of sun damage.

Skin type
All skin types including sensitive
Benefits
Skin feels firmer and rejuvenated, reduces the appearance of deep lines and wrinkles in just four weeks.
Key botanicals
Acacia Tree Extract, Rosehip Oil, Pomegranate Extract.
£51.00
£1,020.00 per 1L
In Stock
Superskin™ Advanced Firming Serum-in-Moisturiser SPF 20 50ml
£51.00
£1,020.00 per 1L

About this moisturiser

Instantly plump your skin with moisture, and help regain the look of youthful volume with Superskin™ Advanced Firming Serum-in-Moisturiser SPF 20.

Our luxurious formula combines a serum with a moisturiser, plus SPF 20 for added UV protection.

Skin feels firmer and rejuvenated with the appearance of deep lines and wrinkles reduced after just four weeks.

Powered by acacia tree extract, a plant-based alternative to collagen, combined with rosehip oil, to boost the appearance of collagen-depleted skin to feel elastic, with the appearance of facial contours more defined.

• 96% agree skin feels moisturised [instantly]*
• 91% agree skin feels deeply nourished [after 1 week]*
• 83% agree skin looks more luminous [after 1 week]*
• 78% agree skin feels firmer [after 2 weeks]*
• 76% agree skin feels more elastic [after 2 weeks]*
• 75% agree skin feels tighter [after 2 weeks]

Why you will love this

  • Scientifically proven to boost skin’s elasticity and firmness
  • Visibly plumps your skin
  • Provides deep, scientifically proven moisture boost with broad spectrum UVA and UVB protection
  • Cruelty free and certified under the Leaping Bunny Program
  • For all skin types, including sensitive
*Consumer study on 117 women.

Aqua (Water), Caprylic/Capric Triglyceride, Octocrylene, Butyl Methoxydibenzoylmethane, Ethylhexyl Salicylate, Glycerin, Phenylbenzimidazole Sulfonic Acid, Propanediol, C20-22 Alkyl Phosphate, C20-22 Alcohols, Cetearyl Alcohol, Hydrogenated Vegetable Oil, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Oryza Sativa (Rice) Bran Wax, Rosa Rubiginosa Seed Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Sodium Stearoyl Glutamate, Phenoxyethanol, Hydroxyacetophenone, Sodium Hydroxide, Xanthan Gum, Punica Granatum Peel Extract, Parfum (Fragrance), Sorbitan Isostearate, Linum Usitatissimum (Linseed) Seed Extract, Trisodium Ethylenediamine Disuccinate, Acacia Senegal Gum, Helianthus Annuus (Sunflower) Seed Oil, Linalool, Glyceryl Caprylate, p-Anisic Acid, Citric Acid, Sodium Benzoate, Geraniol, Limonene, Potassium Sorbate, Beta-Carotene, Daucus Carota Sativa (Carrot) Root Extract, Daucus Carota Sativa (Carrot) Seed Oil, Tocopherol.
Rated 2 out of 5 by from Not happy For some strange reason my skin does not absorb this very well. It rubs off in little bits during the day... Think dry skin sloughing off with a towel after a shower. Very disappointed. I have not experienced such a phenomenon before...
Date published: 2026-09-12
Rated 4 out of 5 by from Maybe not For some reason I thought this was a night cream and use it as exactly that. Reason being my foundation does not ‘sit’ as it should if using during the day.
Date published: 2026-09-12
Rated 4 out of 5 by from Nite time Been using about 3 weeks it’s very nice cream quite thick i do feel it would be better as a night cream
Date published: 2026-09-09
Rated 5 out of 5 by from Love everything about this cream I love the Liz Earle super skin range. Creams are wonderful. Just started using the Superskin advanced firming cream with spf.Lovely and absorbent on my skin, feels great and gives a nice barrier What I love best of all is that all Creams are Vegan and cruelty free.
Date published: 2026-09-08
Rated 2 out of 5 by from Sticky I use many Liz Earl products but unfortunately this one I found sticky on my skin. I use Super Skin moisture cream which is lovely.
Date published: 2026-09-07
Rated 5 out of 5 by from Very happy with this moisturiser This is my second purchase of this moisturiser, and I use it every day. My skin is healthy and clear. The sun protection is an added benefit.
Date published: 2026-09-05
Rated 5 out of 5 by from Luxury skin care treatment I absolutely love this moisturiser and could not be without it. It gives me peace of mind that I am giving my skin the best care I possibly can.
Date published: 2026-08-29
Rated 2 out of 5 by from SPF cream made eyes sting I find that the cream if it gets in my eyes causes a stinging sensation. I find it quite thick. I wouldn’t buy it again and would go back to the option without SPF added and apply my own.
Date published: 2026-08-24
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Just gone to buy what I've used for a long time & love (your Environmental Defence Cream SPF 25). It's cheaper & a higher SPF than this, a great size for travel, replaces foundation & doesn't irritate my sensitive skin. Why has it been discontinued? :-(

Asked by: LoverofyourEDCSPF25cream
Hi, thank you for your question. Regrettably, I can confirm that our Environmental Defence Cream Mineral SPF 25 has been discontinued. This is never a decision we make lightly, but occasionally sometimes products are not as popular as we had hoped they would be. At this time, we don’t have a direct replacement available. We sincerely apologise for any disappointment this may cause. - The Customer Care Centre Team.
Answered by: LizEarleBeautyCo
Date published: 2026-05-31

Used as a day to day moisturiser, SPF20 does not offer good UVA/UVB protection for the UK summer. Again why a low SPF ? Does LE have plans for a higher SPF from 30 ?

Asked by: Keepsmiling123
For me SPF20 is just right because my foundation also has an SPF. For the days you don't wear foundation I believe it's better than none at all and if your sun bathing then I would use a SPF50.
Answered by: Crisps
Date published: 2026-05-31

Unfortunately I wouldn’t purchase this due to only being factor 20. Why so low?

Asked by: Keepsmiling123
Hi, thanks for getting in touch. We have included SPF20 in this product; however, Superskin Advanced Firming Serum-in-Moisturiser SPF20 is not intended for sunbathing. This product contains a blend of botanicals that will help leave skin looking firmer, plumper and moisturised. The added SPF will help protect skin from incidental UV rays and future signs of visible sun damage. This is suitable for normal, low-level daily sun exposure; however, this should not be used as your primary SPF, which will be required if exposed to the sun for long periods and should be reapplied throughout the day. We hope this information helps - The Customer Care Centre Team
Answered by: LizEarleBeautyCo
Date published: 2026-05-31

Hi, do I need to buy the separate serum if I’m using the advanced firming serum-in-moisturiser? Thanks. 

Asked by: SuzyS
Thank you for your question. Our Superskin Advanced Firming Serum-in-Moisturiser is designed to give the benefits and feel of using a serum and a moisturiser in one step. Therefore, a separate serum is not required to see results. However, if you choose to use one of our serums alongside it, your skin can benefit from an extra boost of targeted, naturally active ingredients that address specific concerns. It really comes down to your skin’s needs and personal routine preference. If you would like bespoke skincare advice or serum recommendations, please contact us on 01983 813913 — our friendly team will be happy to help. Our lines are open Monday - Friday, 9am - 5pm, excluding Bank Holidays. - The Liz Earle Customer Care Centre Team
Answered by: LizEarleBeautyCo
Date published: 2026-05-31

Is Octocrylene used as a sunscreen in this product, if so, it’s not good for sensitive skin and has caused me many flare ups with no7 products.

Asked by: Dxy42
Hi, thanks for getting in touch. We can confirm that all our formulations are made as mild and gentle as possible, and all products are assessed and approved by independent safety experts prior to placing them on the market. However, we are aware that any individual can react to even the most natural of ingredients in the same way as we all can to certain foodstuffs. As everyone’s skin is so very different, what can be suitable for one person may not be suitable for another, so we would recommend carrying out a patch test, when using any product for the first time. We also have a generous 60 day returns policy, should you find any products unsuitable, they can be returned to us for a full refund. We can confirm that our Superskin Advanced Firming Serum-in-Moisturiser SPF20 does contain Octocrylene. We chose a Chemical SPF to follow our commitments to become a more inclusive brand, as a chemical SPF will not leave a white cast on deeper skin tones. We hope this information helps however, should you require any further assistance, we would ask you to kindly contact our Customer Care Team by calling 01983 813913 or, by emailing natuarallyactive@lizearle.com - The Customer Care Centre Team
Answered by: LizEarleBeautyCo
Date published: 2026-05-31

Does the Superskin Advanced range smell the same as the normal Superskin products? I hate the smell of the Superskin range so I’m not sure if I’d like this Advanced range. I’ve been using your normal range products for over 20 years.

Asked by: Shaz101
Hi, thanks for getting in touch. We can confirm that both our Superskin Advanced Lift & Define Serum and Superskin Advanced Firming Serum-in-Moisturiser SPF20, are both fragranced with Neroli, which is widely used as the fragrnace in our Superskin range. We are sorry to hear that this fragrance is not to your taste and will share your valued feedback with our Formulations team. We hope this helps - The Customer Care Centre Team
Answered by: LizEarleBeautyCo
Date published: 2026-05-31

When will this product be available to buy please 

Asked by: Smart
Thank you so much for your interest in our Superskin Advanced Firming Serum-in-Moisturiser SPF 20 — we’re delighted to hear you’re excited about this new launch. While we’re not able to share an official launch date just yet, we can tease that it’s coming very soon. As a little insider tip, customers signed up to our Beauty Rewards Scheme will receive early access ahead of the official launch, so we’d recommend keeping an eye on your emails and your Beauty Rewards dashboard via your online account. We can’t wait to share more — stay tuned. In the meantime, if you’d like to learn more about the ingredients, benefits, or anything Superskin Advanced, our friendly Customer Care team would be happy to help. You can reach us by phone on 01983 813913, by email at naturallyactive@lizearle.com , or via direct social media. — The Liz Earle Customer Care Centre Team
Answered by: LizEarleBeautyCo
Date published: 2026-05-31
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