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Superskin™ Advanced Firming Serum-in-Moisturiser SPF 20 50ml

The word 'new' in a white circle

The word 'bio firm technology' in a white circle

Scientifically proven to boost skin’s elasticity and firmness in 2 weeks whilst helping protect skin from UV and future visible signs of sun damage.

Skin type
All skin types including sensitive
Benefits
Skin feels firmer and rejuvenated, reduces the appearance of deep lines and wrinkles in just four weeks.
Key botanicals
Acacia Tree Extract, Rosehip Oil, Pomegranate Extract.
Was £51.00 , is £38.25
£765.00 per 1L
25% OFF
In Stock
Superskin™ Advanced Firming Serum-in-Moisturiser SPF 20 50ml
Was £51.00 , is £38.25
£765.00 per 1L

About this moisturiser

Instantly plump your skin with moisture, and help regain the look of youthful volume with Superskin™ Advanced Firming Serum-in-Moisturiser SPF 20.

Our luxurious formula combines a serum with a moisturiser, plus SPF 20 for added UV protection.

Skin feels firmer and rejuvenated with the appearance of deep lines and wrinkles reduced after just four weeks.

Powered by acacia tree extract, a plant-based alternative to collagen, combined with rosehip oil, to boost the appearance of collagen-depleted skin to feel elastic, with the appearance of facial contours more defined.

• 96% agree skin feels moisturised [instantly]*
• 91% agree skin feels deeply nourished [after 1 week]*
• 83% agree skin looks more luminous [after 1 week]*
• 78% agree skin feels firmer [after 2 weeks]*
• 76% agree skin feels more elastic [after 2 weeks]*
• 75% agree skin feels tighter [after 2 weeks]

Why you will love this

  • Scientifically proven to boost skin’s elasticity and firmness
  • Visibly plumps your skin
  • Provides deep, scientifically proven moisture boost with broad spectrum UVA and UVB protection
  • Cruelty free and certified under the Leaping Bunny Program
  • For all skin types, including sensitive
*Consumer study on 117 women.

Aqua (Water), Diisopropyl Sebacate, Ethylhexyl Salicylate, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Propanediol, Glycerin, Ethylhexyl Triazone, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Capryloyl Glycerin/Sebacic Acid Copolymer, Phenylbenzimidazole Sulfonic Acid, Sodium Polyacryloyldimethyl Taurate, Sodium Stearoyl Glutamate, Behenyl Alcohol, Glyceryl Stearate, Borago Officinalis Seed Oil, Persea Gratissima (Avocado) Oil, Sorbitan Olivate, Phenoxyethanol, Hydroxyacetophenone, Palmitic Acid, Stearic Acid, Parfum (Fragrance), Sodium Hydroxide, Xanthan Gum, Myristyl Alcohol, Leontopodium Alpinum Flower/Leaf Extract, Lecithin, Buddleja Officinalis Flower Extract, Cetyl Alcohol, Lauryl Alcohol, Humulus Lupulus (Hops) Extract, Trisodium Ethylenediamine Disuccinate, Echinacea Purpurea Flower/Leaf/Stem Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Hyaluronic Acid, Hydrolyzed Pinus Sibirica Seedcake Extract, Citric Acid, Linalool, Limonene, Citronellol, Eugenol, Acanthopanax Senticosus (Eleuthero) Root Extract, Pentylene Glycol, Benzyl Salicylate, Benzyl Benzoate, Tocopherol, Benzoic Acid, Dehydroacetic Acid, Beta-Carotene, Daucus Carota Sativa (Carrot) Root Extract, Daucus Carota Sativa (Carrot) Seed Oil.
Rated 1 out of 5 by from Disappointed Have been using LE Superskin products for some years now with no issue , in fact been very pleased until this. As other people have reported product sits on the skin and “pills “ on applying not sure what sort of sun protection it is providing. After 2 days of application my checks began to have a burning sensation with red raised pinprick blistering so something (possibly the SPS element )does not agree with me. Miffed as thought this would be a great go to product and cannot refund as purchased on a deal around Christmas.
Date published: 2026-04-22
Rated 5 out of 5 by from Highly recommended If I could give this cream one hundred stars I would. It goes on silky smooth, I don’t get roll off just soft skin, knowing I’m protecting it too makes me feel good. It leave my skin soft, hydrated and looking better. Hope it comes to QVC in a 100 ml tube, I’d buy them all, an spf 50 would be ideal too. Thank you for the 3 for 2 allowing me to stock up, it’s a beautiful cream and I would never use anything else.
Date published: 2026-04-13
Rated 3 out of 5 by from Disappointed with cream I am disappointed with this cream. My cleansing routine for quite a few years now has been Liz Earle, when you could only purchase the items on QVC. Unfortunately this product pills and feels greasy on my skin and as it wasn't a cheap item, I will use it until it's finished but I certainly wouldn't buy it again.
Date published: 2026-03-24
Rated 5 out of 5 by from Superskin advanced firming moisturiser. I have been using this for a while now and I love it. My skin is very dry and this hydrates and protects my skin against the elements leaving it radiant and plump and because it contains the syrem there is no need to buy it separately. I wouldhighly recommend this product to anyone who loves nice skin
Date published: 2026-03-23
Rated 1 out of 5 by from Very disappointed I was delighted to finally see a moisturiser with SPF in the range. However I find it forms little lumps and peels off the skin. I’ve tried using less but makes no difference. I love LE products but this one has let me stand wasted money.
Date published: 2026-03-23
Rated 1 out of 5 by from Pilling problem. I’m a big Liz Earle fan but I do not like this moisturiser at all. My main problem with it is ‘pilling’. Whether it’s because of the SPF I don’t know but it has been a waste of money.
Date published: 2026-03-17
Rated 5 out of 5 by from Really like this I really like this. My skin is dry and I have a few age spots which this seems to have lightened. Nice not to have to use a serum as well as it’s built in. I will keep on using this now
Date published: 2026-03-14
Rated 5 out of 5 by from Lovely moisturiser I have used this serum in moisturiser for about a year and find my skin is very soft and plump. Feels nice to touch.
Date published: 2026-03-10
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Used as a day to day moisturiser, SPF20 does not offer good UVA/UVB protection for the UK summer. Again why a low SPF ? Does LE have plans for a higher SPF from 30 ?

Asked by: Keepsmiling123
For me SPF20 is just right because my foundation also has an SPF. For the days you don't wear foundation I believe it's better than none at all and if your sun bathing then I would use a SPF50.
Answered by: Crisps
Date published: 2026-02-20

Unfortunately I wouldn’t purchase this due to only being factor 20. Why so low?

Asked by: Keepsmiling123
Hi, thanks for getting in touch. We have included SPF20 in this product; however, Superskin Advanced Firming Serum-in-Moisturiser SPF20 is not intended for sunbathing. This product contains a blend of botanicals that will help leave skin looking firmer, plumper and moisturised. The added SPF will help protect skin from incidental UV rays and future signs of visible sun damage. This is suitable for normal, low-level daily sun exposure; however, this should not be used as your primary SPF, which will be required if exposed to the sun for long periods and should be reapplied throughout the day. We hope this information helps - The Customer Care Centre Team
Answered by: LizEarleBeautyCo
Date published: 2026-04-28

Hi, do I need to buy the separate serum if I’m using the advanced firming serum-in-moisturiser? Thanks. 

Asked by: SuzyS
Thank you for your question. Our Superskin Advanced Firming Serum-in-Moisturiser is designed to give the benefits and feel of using a serum and a moisturiser in one step. Therefore, a separate serum is not required to see results. However, if you choose to use one of our serums alongside it, your skin can benefit from an extra boost of targeted, naturally active ingredients that address specific concerns. It really comes down to your skin’s needs and personal routine preference. If you would like bespoke skincare advice or serum recommendations, please contact us on 01983 813913 — our friendly team will be happy to help. Our lines are open Monday - Friday, 9am - 5pm, excluding Bank Holidays. - The Liz Earle Customer Care Centre Team
Answered by: LizEarleBeautyCo
Date published: 2026-02-23

Is Octocrylene used as a sunscreen in this product, if so, it’s not good for sensitive skin and has caused me many flare ups with no7 products.

Asked by: Dxy42
Hi, thanks for getting in touch. We can confirm that all our formulations are made as mild and gentle as possible, and all products are assessed and approved by independent safety experts prior to placing them on the market. However, we are aware that any individual can react to even the most natural of ingredients in the same way as we all can to certain foodstuffs. As everyone’s skin is so very different, what can be suitable for one person may not be suitable for another, so we would recommend carrying out a patch test, when using any product for the first time. We also have a generous 60 day returns policy, should you find any products unsuitable, they can be returned to us for a full refund. We can confirm that our Superskin Advanced Firming Serum-in-Moisturiser SPF20 does contain Octocrylene. We chose a Chemical SPF to follow our commitments to become a more inclusive brand, as a chemical SPF will not leave a white cast on deeper skin tones. We hope this information helps however, should you require any further assistance, we would ask you to kindly contact our Customer Care Team by calling 01983 813913 or, by emailing natuarallyactive@lizearle.com - The Customer Care Centre Team
Answered by: LizEarleBeautyCo
Date published: 2026-02-17

Does the Superskin Advanced range smell the same as the normal Superskin products? I hate the smell of the Superskin range so I’m not sure if I’d like this Advanced range. I’ve been using your normal range products for over 20 years.

Asked by: Shaz101
Hi, thanks for getting in touch. We can confirm that both our Superskin Advanced Lift & Define Serum and Superskin Advanced Firming Serum-in-Moisturiser SPF20, are both fragranced with Neroli, which is widely used as the fragrnace in our Superskin range. We are sorry to hear that this fragrance is not to your taste and will share your valued feedback with our Formulations team. We hope this helps - The Customer Care Centre Team
Answered by: LizEarleBeautyCo
Date published: 2026-02-23

When will this product be available to buy please 

Asked by: Smart
Thank you so much for your interest in our Superskin Advanced Firming Serum-in-Moisturiser SPF 20 — we’re delighted to hear you’re excited about this new launch. While we’re not able to share an official launch date just yet, we can tease that it’s coming very soon. As a little insider tip, customers signed up to our Beauty Rewards Scheme will receive early access ahead of the official launch, so we’d recommend keeping an eye on your emails and your Beauty Rewards dashboard via your online account. We can’t wait to share more — stay tuned. In the meantime, if you’d like to learn more about the ingredients, benefits, or anything Superskin Advanced, our friendly Customer Care team would be happy to help. You can reach us by phone on 01983 813913, by email at naturallyactive@lizearle.com , or via direct social media. — The Liz Earle Customer Care Centre Team
Answered by: LizEarleBeautyCo
Date published: 2026-02-23
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