Face masks to help refresh and revitalise skin

Posted by Liz Earle Beauty Co.

October 24, 2025

3 min read

Want to add a face mask into your skincare routine, but not sure where to start? In this guide, we’re taking a deep dive into their function, their benefits, and how to choose a perfect face mask for your age and skin type.

What do facial masks do for your skin?

While they might not be an everyday essential – unlike your daily cleansing, toning and moisturising routine

– face masks are designed to be added into your skincare routine whenever you feel like your skin needs some extra care. They’re usually left on for a set amount of time, or sometimes overnight, to give your skin time to reap the benefits.

Face masks come in many formats with ingredients tailored to different skin types and concerns – whether you’re looking to help hydrate, balance or smooth.

Benefits of face masks for mature skin

Face masks can benefit adults of any age, but they are a particularly good option for mature skin.

As we get older, skin renewal and surface cell turnover slow down. Skin also loses elasticity, leading to potential dryness, dullness, fine lines and wrinkles. This is a completely natural process, but incorporating the right face mask into your routine can help address concerns. For example, some products work to hydrate the skin to reduce the appearance of lines and wrinkles, leaving your complexion looking (and feeling) rejuvenated.

Learn more about how to build a skincare routine for mature skin

Face masks for every age and skin type

Looking for your perfect face mask? Here are some of our recommendations:

Skin in your 20s

At this stage, signs of ageing such as fine lines or dark spots are not usually very visible. You might want to consider choosing a targeted face mask based on any skin concerns personal to you.

For oily or combination skin, try the Deep Cleansing Mask Enriched with manuka honey, green clay, aloe vera and propolis, this luxurious blend is designed to purify skin and draw out impurities, mattifying your complexion after just one use.

If you want to address uneven skin tone, the Balancing Gel Mask is a great place to start. Lightweight and powered by elderflower and meadowsweet, it instantly clarifies, revives, and refines the look of pores. The result? Skin feels hydrated and refreshed with a natural-looking glow.

Skin in your 30s
During your thirties, fine lines and wrinkles can start to become more visible as skin elasticity decreases.
Focus on keeping skin moisturised with the Hydrating Cream Mask This comforting, creamy formula contains nourishing shea butter, apricot kernel oil and borage seed oil, giving skin an instant boost of hydration that lasts up to 72 hours.

Skin in your 40s
By your forties, it’s common for skin to feel dry and therefore look duller or less even.

Help to restore a radiant look with the Deep Cleansing Mask complete with manuka honey, green clay, aloe vera and propolis.
Skin in your 50s & beyond
From your fifties onwards, signs of ageing and pigmentation are likely to be more visible, as skin surface cell turnover naturally slows down. If you’re considering incorporating more intensive ingredients into your routine, this is a good time to do so.

FAQ section

Why should I use a face mask?

Many face masks are developed to address the appearance of specific skin concerns , whether it be oily skin and blemishes, dryness, dullness, or fine lines and wrinkles. They can be a fantastic addition to your routine, supporting skin when it needs some extra care.

Which ingredients should my face mask have?

Different ingredients can help with different skin concerns, so it’s best to pick a face mask tailored to your needs.
Ingredients like clay, for instance, are known to draw out impurities, while shea butter and oils can support moisture and hydration levels. For brightening the appearance of skin, look for ingredients like witch hazel and aloe vera. Or, for reducing the look of fine lines and wrinkles, consider retinols – or plant-based alternatives to retinol like Bidens pilosa.

Are facial masks good for ageing skin?

Yes, the right face mask can help to support ageing or mature skin. As we get older, skin naturally starts to lose elasticity while skin surface cell turnover and renewal slows down. This can result in drier, duller-looking skin with more visible signs of ageing such as lines and wrinkles.
However, many face masks are infused with nourishing and moisturising ingredients like shea butter and plant oils, or ingredients that support skin surface cell turnover , such as Bidens pilosa.

How often should I use face masks?

Face masks aren’t typically used on a daily basis; instead, they tend to be incorporated when skin needs a little more TLC. This could be one or two days per week, or a couple of times a month, depending on the mask and ingredients you’re using.

Make sure to read the instructions on your chosen face mask, as these will indicate how frequently it is recommended to use.

What is the best face mask for every skin problem?

Skin concerns vary from person to person, and what works for some might not work for others.
For help with oily and combination skin, you could try the Deep Cleansing Mask . Or, if you’re after a moisture boost, opt for the Hydrating Cream Mask. When it comes to dull skin, give the Balancing Gel Mask a go. It’s all about finding what feels right for you!

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