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What is Collagen and why is it important?

Posted by Liz Earle Beauty Co.

January 31, 2024

4 min read

Collagen is the body's primary protein and plays a foundational role in healthy skin, hair, and nails, providing essential strength and elasticity – it is what keeps our skin from sagging, giving us that plump, youthful look. It is particularly crucial for maintaining a youthful complexion. However, during menopause, collagen production diminishes, accentuating visible signs of aging. Fine lines, wrinkles, and sagging skin become more prominent, underscoring the significance of collagen in preserving skin elasticity and hydration.

an empty city street

Reasons for Collagen Depletion

Several factors, including UV rays, smoking, poor nutrition, high sugar intake, diets, environmental pollutants, and stress, contribute to collagen breakdown, especially during menopause. Understanding these triggers empowers us to make informed choices to protect and support our skin's collagen production, especially when considering anti-aging solutions.

a mature woman smiling

Benefit of Collagen for Menopausal Skin

Navigating the world of, and caring for, menopausal skin requires skincare that truly understands the unique needs of your skin during this transformative stage. That's where collagen steps in as your beauty ‘best friend’. Picture it as your secret weapon against the appearance of fine lines, wrinkles and sagging skin that might pop up during the natural ageing process. By choosing skincare products infused with a plant-based alternative to collagen, you're giving your skin the support it really needs – a boost in hydration so skin feels firmer, ensuring your complexion stays radiant and youthful. But it's not just about looking good; it's about feeling good too. Menopausal skin often faces increased dryness and a loss of firmness, and that's where collagen becomes your moisture-retaining superhero - replenishing what time and hormonal changes might take away.

A closeup of an acaia tree branch an acacia tree

Liz Earle's Plant-Based Alternative - Acacia Tree Extract

With recent studies showing consumers actually prefer plant-based collagen, Liz Earle has pioneered a breakthrough solution: acacia tree extract. It’s responsibly sourced from the robust acacia tree, which grows in the arid African savannah – and yet despite its environment, it produces soft, supple and succulent leaves. Its sap is carefully harvested and refined to create an extract which has been shown to have a similar action on skin to that of collagen.

It is this powerhouse, plant-based alternative to collagen that is the star ingredient in Liz Earle's Superskin™ Advanced range.

Similar to topical collagen, acacia tree extract provides the skin with hydration, which helps to improve the feeling of skin elasticity and the appearance of fine lines. This makes it a powerful addition to any anti-aging facial regime, providing the essential hydration needed during menopause. This not only helps to maintain the feeling of skin elasticity, but also addresses the visible signs of aging.

By incorporating Liz Earle's plant-based alternative into your skincare routine, you can experience the transformative effects of acacia tree extract, which work harmoniously to promote a radiant and youthful complexion, making it an indispensable part of your anti-aging skincare regimen.

Introducing Superskin™ Advanced, powered by our unique acacia tree extract:

Superskin Nourishing Cleansing Balm

Superskin™ Advanced Nourishing Cleansing Balm

Helps skin regain the look of youthful volume in one ultra-nourishing cleanse.* Our powerful formula gently removes impurities whilst boosting moisture to reveal instantly plumper, smoother-looking skin.* Infused with pomegranate oil, this luxurious balm reveals skin that looks instantly hydrated and visibly transforms the appearance of skin after two weeks.*

Why you’ll love it

  • Visibly plumps skin*
  • Scientifically proven to boost moisture
  • Cruelty free and certified under the Leaping Bunny Program
  • For all skin types, including sensitive
*consumer study

Superskin™ Advanced Firming Serum-In-Moisturiser

Superskin™ Advanced Firming Serum-in-Moisturiser

Instantly plumps skin with moisture to help regain the look of youthful volume.* Our luxurious formula combines a serum with a moisturiser, for an extra boost of moisture that helps to instantly hydrate skin.* Skin feels more resilient, firmer and rejuvenated and the appearance of deep lines and wrinkles are visibly reduced after just two weeks.*

Why you’ll love it

  • Scientifically proven to boost skin’s elasticity and firmness
  • Visibly plumps skin*
  • Scientifically proven to boost moisture
  • Cruelty free and certified under the Leaping Bunny Program
  • For all skin types, including sensitive
*consumer study