Liz Earle UK
Why honesty matters more than ever
We want to do better than this and we know that in this landscape, clarity matters. We’ll always explain what our products do and why, without any exaggeration. We’re here to rebuild your confidence.
Since 1995, Liz Earle Beauty Co. has been committed to combining the highest quality, naturally active ingredients with plant science. Our ingredient principles are the same today as they were on day one. Every botanical ingredient is responsibly sourced and carefully selected for its proven efficacy and ability to work in harmony, ensuring formulations that are both intelligent and reliable.
At a glance
- While 71% say they trust brands to some extent, only 7% say they trust them completely
- Nearly a quarter (24%) say they don’t trust them.
Ready to dive deeper into all the detailed findings?