Liz Earle UK
Real daily routines
Despite the current noise around skincare, with relentless product launches and trending multi-step routines sometimes straying into double figures, real daily behaviour tells a simpler story.
At a glance
- Seven in ten skincare users describe their routine as simple and consistent, using an average of 2.8 products.
- Nearly half use two products or fewer, and just 5% use six or more.
- When it comes to products, moisturiser (82%) and cleanser (61%) are the most commonly used. Proof that practicality, comfort and protection still come first.
Ready to dive deeper into all the detailed findings?
