Liz Earle UK
The crucial product
Moisturiser stands out as the most essential step in all skincare regimes
This suggests we’re prioritising care over trends and complicated regimes. Moisturiser plays a central role in any skincare routine, helping to maintain hydration, comfort and skin barrier health. The best face moisturiser is one that suits your skin’s needs, life, leaving skin feeling balanced, supported and comfortable, rather than heavy or sticky.
At a glance
- Over half of skincare users (51%) say it is the single most important product in their routine, with cleanser ranking second at 16%.
Ready to dive deeper into all the detailed findings?
