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Ingredient spotlight: Niacinamide

Posted by Liz Earle Beauty Co.

May 23, 2022

2 min read

Have you seen niacinamide listed on the back of your skincare products and wondered what it is and what the benefits are for skin? Well, you’re in luck! Here’s everything you need to know about niacinamide, and spoiler alert – you need it in your skincare routine.



What is niacinamide?

What is niacinamide?

Niacinamide is a form of vitamin B3 that is commonly used in skincare formulas including cleansers, serums and moisturisers. Vitamin B3 is an essential vitamin for healthy-looking skin and is found in foods including certain grains, vegetables, fish and poultry. When applied onto skin, niacinamide has a marked ability to help address a number of different skin concerns and can be used by all skin types.

What are the skin benefits of niacinamide?

What are the skin benefits of niacinamide?

Niacinamide gets our expert seal of approval because it is effective while also being gentle on skin. It is one of a few ingredients that is truly multifaceted and can help target multiple concerns at once.

One of niacinamide’s main benefits is that it helps skin stay hydrated by increasing its ability to hold on to moisture. How does it do that? By strengthening and supporting skin’s moisture barrier, which is a key component of radiant, healthy-looking skin. When your skin’s moisture barrier is functioning as it should moisture stays in, and harmful substances (such as pollution and irritants) stay out.

In addition to helping to prevent moisture loss and supporting the skin’s moisture barrier, niacinamide has soothing properties and can help calm the feel of skin, which is especially beneficial for those with reactive or sensitive-feeling skin.

What is niacinamide?

How do I use niacinamide in my skincare routine?

Niacinamide is great for skin that needs an extra boost of hydration or help to minimise fine lines. It’s best in your skincare routine as a treatment serum, such as our Skin Repair™ Hydrating Serum, or for a hydration boost in your moisturiser, like our Skin Repair™ Hydrating Night Cream.

What are the side effects of niacinamide?

What are the side effects of niacinamide?

Niacinamide is a powerful skincare ingredient, but you should still be careful with it. If you’re using particularly acidic ingredients in your skincare routine, such as alpha hydroxy acids (AHAs), beta hydroxy acids (BHAs) and Vitamin C, as you shouldn’t mix these with niacinamide products. This can cause redness and flushing on the skin so it’s best to keep niacinamides in your AM routine and acids in your PM routine.

People with more sensitive skin might find that niacinamide might cause skin irritation, such as redness, itching or stinging. So, it’s always best to carry out a patch test before trying a new product, especially if you have sensitive skin.

Liz Earle Beauty products with niacinamide

Ready to add niacinamide into your routine? We’ve enriched some of our formulas with niacinamide already, so you can start reaping the benefits straight away. Because niacinamide helps skin to hold on to moisture, it was a great choice for our Skin Repair™ range to help hydrate and replenish skin. Take a look at some of our top skincare picks with niacinamide below.




The best serum for hydration

Skin Repair™ Hydrating Serum

Our lightweight, yet ultra-hydrating serum is formulated with our supercharged hydration complex of plant-based hyaluronic acid, snow mushroom and niacinamide. In this formula niacinamide acts as a soothing hydrator to lock moisture into skin and help boost the hydrating power of your regular cleanse, tone and moisturise routine.

The best serum for firmer-looking skin

Skin Repair™ Hydrating Night Cream

We’ve also included niacinamide in our deeply replenishing Skin Repair™ Hydrating Night Cream. This formula has been especially formulated to give skin’s night-time renewal a moisture boost, so you awaken to the rested look of 8 hours’ sleep, whether you’ve had it or not. The addition of niacinamide in this formula helps to deliver soothing hydration and lock it into skin, for a moisture boost that lasts.

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