Liz Earle UK
Discover what clean beauty really means with Liz Earle Beauty Co. Learn how plant-powered skincare helps to care for your skin and the planet with trusted, naturally active formulas.
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Clean beauty explained: what it really means for your skincare routine
Clean beauty explained: what it really means for your skincare routine
In the world of skincare and beauty, myths and buzz words are rife, and cutting-through the noise can feel disorientating. We know that claims of natural skincare and ethical skincare are everywhere – but what exactly is clean beauty?
Ahead, we journey through the definition of clean beauty (what it is and what it isn’t), deep dive into the ingredients that qualify and the ingredients to avoid and unpack the Liz Earle approach and commitment to clean and conscious skincare. Let’s explore the trend together.
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What does ‘clean beauty’ actually mean?What does ‘clean beauty’ actually mean?
It’s likely that you’ve seen ‘clean beauty’ referred to in many ways, with little cohesion between brands or scientific evidence to clearly define it. Simply put, clean beauty can be broken down into three main attributes: organic, non-toxic ingredients, sustainable methods and practices that are safe for both skin and the environment.
However, there are caveats to the definition. For example, clean beauty doesn’t always mean 100% natural, but must fulfil a promise to avoid potentially harmful ingredients. Some products may include a combination of organic and synthetic ingredients but are still considered as clean if it’s seemed as safe and non-toxic.
At Liz Earle, our approach to clean beauty is clear: clean means effective, kind to skin and kind to the planet. Our philosophy balances efficacy, gentleness and sustainability through carefully selected and naturally derived ingredients that make up our plant-based skincare .
How does clean beauty differ from natural or organic skincare?
How does clean beauty differ from natural or organic skincare?
When it comes to clean beauty, one of the biggest confusions comes from understanding what differentiates it from natural and organic skincare. It’s a fair assumption that all three are one-and-the-same, but in reality, each category has a list of standout qualities that sets them apart from one another:
• Clean beauty focuses on avoiding potentially harmful and toxic ingredients, whether they are man-made or natural
• Natural skincare focuses on ingredients that come from a natural source. This can be represented with purely natural ingredients, or a mix of natural and synthetic ingredients, as long as they are derived from nature
• Organic skincare is highly regulated to achieve a minimum of 95% organic certified ingredients. These ingredients are grown and processed according to specific standards
At Liz Earle, everything starts with nature – from the natural balance of your skin to the naturally active ingredients we meticulously select for each of our products. We combine the right scientific expertise and botanicals to create skincare rituals that work in harmony with your skin, never against it, for proven results.
Which ingredients define clean beauty?
Which ingredients define clean beauty?
As we’ve learnt, clean beauty can be defined by both process and product. So, what does it take for an ingredient to achieve clean status?
An ingredient is labelled as ‘clean’ when it falls into all of the following three pillars: safety (non-toxic and safe for human use), sourcing (ethically and transparently obtained) and sustainability (environmentally responsible when it comes to both production and disposal). And, for Liz Earle, establishing our very own clean ingredients aligns perfectly to our philosophy.
Meet some of our most-loved Liz Earle champions:
• Rosehip seed oil is extracted by a process called cold-pressing. This unique composition nourishes skin, helping to improve skin’s texture, hydration and radiance while supporting its natural barrier
• Shea butter is a powerhouse ingredient that boosts moisture levels, soothes dry skin and helps the appearance of uneven skin tone
• Niacinamide is a superstar ingredient for a reason. A form of vitamin B3, niacinamide boasts a plethora of benefits – whatever your skincare concerns
Discover skincare that is formulated using some of these ingredients in our brightening Glow range and iconic Superskin™ Moisturiser.
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The Liz Earle approach to clean and conscious beautyThe Liz Earle approach to clean and conscious beauty
We believe that the key to achieving radiant, glowing and smooth-looking skin can be found in nature. That’s why Liz Earle works with plant-based ingredients to develop effective skincare that can be seen and felt. Our brand ambassadors are experts in plant-powered skincare, harnessing the best of what nature has to offer. It’s true: plants have the power to enhance your routine for visibly healthy-looking skin.
However, it’s not just our ingredients that are conscious. We’ve always been mindful of our impact on the planet and more sustainable packaging is high on our agenda (our new Cleanse & Polish™ packaging is now made using 55% recycled post-consumer materials – and that’s only the beginning!). We also pride ourselves on sourcing our botanicals with integrity – nurturing close relationships with growers and farmers to improve sustainability, fair working conditions and full traceability.
As a proud certified B Corp, we pledged a commitment to responsible skincare – long before ‘clean beauty’ became the buzz word that it is today.
How to build a clean beauty routine that works for you How to build a clean beauty routine that works for you
So, how can you build a clean beauty routine that’s personal to you? Save our step-by-step guide to more mindful beauty, below.
1. Start with a gentle cleanser like Cleanse & Polish™ to remove make up and impurities. This step can also include gentle exfoliation with the included pure cotton cloth.
2. Follow with the Instant Boost™ Skin Tonic Toner to refresh and soothe skin.
3. Next, lock in moisture with our Superskin™ Moisturiser for maximum hydration.
4. To prime and protect, reach for the Superskin™ Advanced Firming Serum-in-Moisturiser SPF 20
5. Finish your routine with our Glow range: the Restore & Glow™ Instant Radiance Serum and Revitalise & Glow™ Illuminating Gel Moisturiser.
Explore our full range of plant-powered skincare.
Conclusion: Embracing the true meaning of clean beautyConclusion: Embracing the true meaning of clean beauty
Remember, honest clean beauty is skincare created with non-toxic ingredients using sustainable methods that aren’t just kind to the skin – but kind to the planet, too.
With over 25 years of botanical expertise , Liz Earle is dedicated to helping your skin look radiant whilst caring for the environment. From a pioneering beginning to our current unwavering principles, our whole-hearted commitment to clean beauty is past, present and future.
Discover Liz Earle today.
Niacinamide: The skincare hero for a glowing, even-toned look
Niacinamide: The skincare hero for a glowing, even-toned look
Read on to learn more, including niacinamide serum benefits and why you should incorporate the Liz Earle Restore & Glow™ Instant Radiance Serum into your daily routine.
