Understanding your skin needs by age

Your skin changes over time, so adapting your skincare routine in tandem is key. We’re proud to offer targeted solutions for every stage – whether you’re in your twenties and maintaining your glow, or in your fifties looking for firming and hydrating formulas.

Here’s how your skin evolves through the years, and how Liz Earle products can help address any concerns:

• 20s: Maintaining a gentle and effective daily skincare routine, including the use of an SPF product, is essential when it comes to helping prevent early visible signs of ageing
  
• 30s: You might start to notice fine lines and wrinkles, and find your skin requires more hydration to maintain its youthful glow
  
• 40s: Skin may begin to feel less elastic and drier, leading to a greater need for targeted nourishment
  
• 50s: Hormonal changes during perimenopause and menopause can impact your skin, causing increased dryness, discomfort and deeper wrinkles. Incorporating intensive hydration and firming formulas into your routine can help improve moisture, comfort and the appearance of lines
  
• 60s+: Skin may become thinner and more fragile; try reaching for richer moisturisers, firming treatments, and protective skincare

Liz Earle skincare collections by skin concern

Every skin type has unique needs, be that dryness ,sensitivity, or oiliness

Hydration & brightening: best collections for dry or dull skin

If your skin feels tight or looks lacklustre, hydrating and brightening formulas are key. Our botanical-rich, glow boosting products help to restore moisture and radiance, improving the look of dullness.

• Skin in your 20s
  

  At this stage, signs of ageing such as fine lines or dark spots are not usually very visible. You might want to consider choosing a targeted face mask based on any skin concerns personal to you.

• Cleanse & Polish: Enriched with antioxidant-rich botanicals, our multi award-winning cleanser effectively removes daily impurities and is scientifically proven to boost hydration after just one use.
• Glow: Our most potent brightening range, featuring powerful face and body essentials. The facial skincare range is infused with vitamin C-rich acerola cherry, and works to reveal a radiant glow.

Pro-ageing solutions: best collection for mature skin

As we age, collagen and elastin fibres weaken, leading to the appearance of fine lines and wrinkles. While this is a completely natural process mature skin , can benefit from formulas that deeply hydrate to leave skin feeling more elastic and smoothing the look of fine lines.

• Superskin Advanced: Supercharged with acacia tree extract, our plant-based alternative to collagen, this routine is designed to deeply cleanse, reduce the appearance of dark spots and reduce the appearance of fine lines with just three products

Balancing & oil control: best collections for combination and oily skin

For those dealing with an oily T-zone or combination skin , lightweight skincare can be useful.

Although it might be tempting to use harsher formulas for oily skin, these can dry out the skin, encouraging it to produce more oil. Typically, lighter formulas that hydrate the skin without leaving it feeling oily are most effective at supporting skin’s natural balance.

• Skin Repair: Available in gel, light or rich creams, all moisturisers lock in up to 72 hours of lasting hydration. For oily skin, we recommend our Skin Repair Gel Cream to leave skin feeling calm and refreshed

Sensitive skin: best collections for irritated or reactive skin

• Sensitivity is a common concern where skin is more reactive to certain ingredients or formulations, which may lead to irritation and discomfort. Fragrance-free, blends can help leave skin feeling calm and comforted.

How to choose the right Liz Earle products by age & skin concern

Still not sure which Liz Earle collection is best for you? Identifying your skin type is a good first step to finding your perfect match:

Step 1: Skin type

• Dry skin: Feels tight, flaky or rough; often requires intense hydration
• Oily skin: Prone to shine and enlarged pores; look out for lightweight formulas
• Combination skin: Oily T-zone and dry cheeks; stick to lightweight hydration
• Normal skin: If you also have sensitive skin you may also benefit from fragrance-free, gently hydrating products.

Step 2: Pick the right products for your age

• 20s: Start with hydration-boosting products such as Cleanse & Polish, Instant Boost Skin Tonic and a lightweight moisturiser such as Skin Repair Light Cream
• 30s: Incorporate our Gentle Face Exfoliator to reveal renewed radiance, then finish with Skin Repair Hydrating Serum to quench thirsty skin with an instant hydration boost
• 40s: Turn to our Superskin Microdermabrasion Polish to reveal brighter, younger-looking skin. Follow up with our Superskin Face Serum to leave skin looking and feeling firmer with a more even appearance.
• 50s & 60s: Focus on deep hydration and firming with the Superskin Advanced range, scientifically proven to boost skin’s firmness in 14 days*

Frequently asked questions

Which Liz Earle skincare collection is best for me?

The best Liz Earle Beauty skincare collection for you depends on your skin type and age. If you have dry skin, look out for hydrating products; if you're concerned about dullness, you might find brightening formulas are most effective.

Which Liz Earle collection is best for over 60?

The Superskin collection is perfect for mature complexions, offering targeted, skin-plumping benefits.

How do I choose the right Liz Earle products for my skin type?

First, determine whether your skin is oily, dry, combination, sensitive or mature. Then, select products tailored to those concerns, such as lightweight formulas for oily skin or deeply nourishing creams for dry skin.

Conclusion: find your perfect match

Liz Earle offers a carefully curated skincare collection for many skin types and concerns . Whether you’re after hydration, anti-ageing benefits, or a gentle routine for sensitive skin, you’ll find the formula for your needs. Ready to discover your ideal skincare routine? Explore the Liz Earle skincare collection today and find the perfect products for you!

*Instrumental testing using the regime.